Amanda Sendejo ’23 is redefining what it means to be a professional athlete — blending boxing with business and using her platform to amplify the voices of women in sports.
A two-time national champion, Sendejo made her professional boxing debut earlier this year at San Antonio’s Boeing Center at Tech Port, securing her first pro victory in front of a hometown crowd.
But her journey didn’t start in the spotlight. It began in Floresville, Texas, watching her older brothers train and compete. Inspired by their discipline, Sendejo laced up her own gloves at 17 and quickly rose through the amateur ranks, proving she belonged in the ring.
While earning her marketing degree at the Carlos Alvarez College of Business, Sendejo realized that being a boxer and being a brand weren’t separate goals.
Read more at Sombrilla Magazine and listen to her story on the BirdsUp podcast.
